the Grinchiest meal
Last year everyone LOVED the grinch, much to his disappointment. So this year he’s back and even more vengeful than ever. He plans on infecting Canadaville with his Grinchiest Meal yet.
Role: Writer Art Director: Nikki Vandervelde Director: Jesse McElroy Photographer: Ryan Feng Creative Director: Alex McClelland Creative Director: PADDY TREACY Design: Brandon Ong-Sy Producer: Joyce Lee
Merry Grinchmas :30
design
With last years literally being a pair of mismatched socks, we decided to build off of that concept and make an even Grinchier pair.
and we had to opportunity to design a box that was even more poorly wrapped, with our own custom wrapping paper.
SOCIAL: The 6ish days of grinchmas
We came up with social first scripts that allowed the Grinch’s personality to shine while still promoting our socks and meal.
SOCIAL: Stills
We also got to work with the Grinch and our photographer Ryan to create memorable stills for social.
Grinch world domination?
we had the unique opportunity of having our year one grinch campaign adapted across multiple markets. Because of this both the US and Australian teams had joined our shoot to create on giant set. A set where our director jesse built everything practically.
Hello, World!
